I do, however, always watch with great interest whenever Apple tries to launch a product. Because lately they have been unable to do so without failing on a massive scale, and for some reason, the mainstream press doesn’t seem to care. MobileOpportunity’s Michael Mace seems to have the reason pegged:
The second problem is that Apple's skill at PR has somehow turned into an excuse for reporters not to do their jobs. The implied message in the CNET article is, "if you don't put on a spectacle, the press will ignore your products." Excuse me, but isn't the press's job to dig out the real value and separate it from the hype? Don't we pay you (or sit through your ads) to look past the PR and fancy speeches and advise us on what really matters? If we just wanted someone to echo the latest hype, we could get all our news from blogs.It’s too bad that, instead of using fact and investigation as a differentiation between it and blogs, CNET has instead given every reporter at least one blog, from which to spew forth all manner of editorial speculation (AKA feeding the hype machine). Ned more proof?
- OS X “Leopard” Release: Fail
- iTunes Store: Constant Fail
- iPhone App Store: Fail
- iPhone 3G: EPIC FAIL (verification)
Apple wouldn’t know quality control if it was first in line for the “Steve Jobs Circle-Jerk.”
You wanna know the most ironic part of the iPhone 3G launch? The only part that ran smoothly was the purchase process before activation, which apparently was powered by Microsoft. Go figure.
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